AMP vs PWA: which should you choose to achieve sub-second site speeds?
A guide to using PWA, AMP, SSR, and CDN technologies to achieve sub-second site speeds
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What’s in the ebook?
AMP vs PWA vs SSR
AMP, PWA and SSR are the foundation site speed. Learn what they are and how they connect.
AMP impact on organic traffic
AMP pages have been found to boost eCommerce website organic traffic by 32.1%
PWA impact on conversion rates
PWAs boost conversion rates by 15-30% with lighting-fast browsing speeds.
Google recommended customer journey
Google’s recommended customer journey is SERP → AMP → PWA
Google’s recommended customer journey for eCommerce
Website speed impacts a retailer’s entire digital strategy, from visibility to traffic to conversions and revenue – essentials to gaining and retaining an advantage within the highly competitive eCommerce space. With the importance of websites speed in mind, we analyzed the mobile Lighthouse Performance Scores for the top 100 internet retailers in the US based on online revenue (IR100).
The new customer journey for eCommerce is instant. New technologies are now enabling website speeds that were previously impossible.
Correctly combining accelerated mobile pages, progressive web apps, server-side rendering, and modern CDN technologies is the way to achieve sub-second pages loads from landing through checkout.
Get Your Free Copy of AMP vs PWA eBook
AMP vs PWA: which should you choose to achieve a sub-second site speed?
A guide to using PWA, AMP, SSR, and CDN technologies to achieve sub-second site speeds
Get Your Free Copy of AMP vs PWA eBook
